We based our strategic content marketing approach on Worship Square’s communication pillars. We were provided with basic information to transform into strategically planned blog content.
We were also asked to write copy for Worship Square’s sustainable introductory newsletter, The Edit, which aimed to bring the building to life while still under construction. The newspaper-style publication featured intricate folds, so we had to flex our copywriting muscles to convey key information in small, punchy, and carefully crafted sections of copy.
This was no ordinary content – quirky headlines and bold facts and figures were peppered throughout our content to add vibrancy and wit at every turn.