Blog content writing – HB Reavis

We were delighted to be asked to provide blog content writing services for HB Reavis’s Worship Square website. Based in the tech neighbourhood of south Shoreditch, Worship Square will be a commercial workspace defined by its sustainability and wellbeing credentials. Due to open in 2024, this exciting new workspace will reduce embodied carbon by over 50% compared to industry standards.

The challenge

Worship Square has a unique brand identity so its comms have to stand out in the crowded London marketplace. We had to make sure our blog content writing services encapsulated its distinct personality. All channels need to convey the anticipation and energy that surrounds Worship Square and its overall ethos of sustainability and innovation.

The solution

We based our strategic content marketing approach on Worship Square’s communication pillars. We were provided with basic information to transform into strategically planned blog content.
We were also asked to write copy for Worship Square’s sustainable introductory newsletter, The Edit, which aimed to bring the building to life while still under construction. The newspaper-style publication featured intricate folds, so we had to flex our copywriting muscles to convey key information in small, punchy, and carefully crafted sections of copy.
This was no ordinary content – quirky headlines and bold facts and figures were peppered throughout our content to add vibrancy and wit at every turn.

The results

Engaging, on-brand blog and newsletter content in line with the client’s communication pillars. We continue to work with the HB Reavis marketing team on blog content writing services on the Worship Square website.

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