SEO Strategy – Explained
Mixed use campus – SEO strategy
We manage and implement the SEO content strategy for a mixed use campus in the competitive London landscape. This includes all keyword research, content writing, content upload, content optimisation and optimisation of the general site.
We create and publish a high volume of articles on the website each week to maximise the impact of the agreed SEO strategy. The results achieved in the last six months have been exceptional.
Map Stores – SEO strategy
Map Stores is a multi-brand, internationally-sourced, design store located in Harpenden, Hertfordshire. The boutique owner combined her creative background in the British fashion industry with a real love for art, design, culture and travel and created a unique home and lifestyle store.
We managed and implemented the SEO strategy for Map Stores before handing it back to be independently managed by the boutique. In just eight months, we achieved the following fantastic results.
Brucefield Industry Park – SEO strategy & PPC
Brucefield Industry Park asked us to help it improve its placement in search engine listings to boost traffic to its website. Initial research showed Brucefield wasn’t ranking in the first few pages for three of the main keywords. It was only when the brand name was used that it appeared, isolating a large proportion of potential tenants who didn’t already know of its existence.
We used a number of tactics to improve the current website, optimising it for search engines and providing a strategy for moving forward. We also focused on content – creating one news piece each month and updating and expanding information pages. We also analysed Brucefield’s live PPC campaigns, making adjustments to bring them into line with the new SEO strategy focusing on relevant keywords and locations around Scotland.
The results we achieved were impressive. Before we started optimising the website, seven of the 10 main keywords weren’t on the first 10 pages of Google.