SO Health – Brand Identity
SO Health is a health and well-being company based in Liverpool that works with both individuals and corporate clients. Its services include fitness classes, bespoke personal training, consultancy services, and corporate health delivery.
With such a diverse range of services, it was important for SO Health to present a cohesive marketing profile and brand.
The brief
With such a diverse range of services, it was important for SO Health to present a cohesive marketing profile and brand.
We were asked to create a brand which would convey the notion of wellbeing for the mind and body. Energy and movement is integral to the company, so we also had to communicate that vitality and appeal to a young demographic.
What we did
We came up with a bold, fresh new logo to match the company’s vision of offering a new lease of life through changes in lifestyle and fitness.
We created a set of brand guidelines to bring consistency to the SO brand and develop familiarity with existing and potential customers.
An accompanying Tone of Voice guide ensured the application of personality and consistency to all brand communications.
We also updated all digital channels and marketing materials within the new brand guidelines, giving SO Health the right voice to help it drive its vision forward.
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