Full service marketing support – Silverburn
We were appointed by Silverburn to support the centre management and marketing teams with a full range of marketing services when they came under new ownership.
The challenge
There were lots of moving parts during the transition period, so the shopping centre needed a marketing agency that could be team had to be agile and reactive to provide first class services at short notice. This included marketing strategy, design, digital marketing, and project management.
The solution
Working closely with the Silverburn team, we supported them in several key areas as an extension of the Silverburn marketing team.
- Design support to roll out Silverburn’s new brand.
- Delivery of key creative campaigns including summer and Halloween.
- Content management across the website and social media channels.
- Website audit, technical SEO implementation, and monthly SEO blog.
- Email database management and reconfirmation within GDPR regulations.
- Acting as a point of contact between partner agencies and the Silverburn team.
The results
- 25% increase in email subscribers.
- Three creative campaigns delivered over six months.
- Retained to provide ongoing digital content management and support.
