Our design team developed a clean and engaging style, complete with bespoke illustrations inspired by different aspects of the construction process. We incorporated the fonts and colours of an existing style but updated the look and feel of the new document by adding subtle texture, full page images and call-out boxes to break up the text. We created more than 10 bespoke line drawings to illustrate the content of the playbook, pulling inspiration from different construction site scenes, equipment, and buildings.
As there were several stakeholders involved, our job was to co-ordinate the typesetting of all content to achieve the end result. Once the finished design was approved, we worked with our print partners to produce 150 copies of the playbook for the launch event at Haugen in Stratford, London.