It’s an age-old cliché – “it’s not what you say it’s how you say it”. It’s true you know – your voice is your brand. How you speak to people conveys the essence of your business and very quickly helps people decide whether they want to listen to you or not.
Step in the humble copywriter. We have a host of them at Whitewall… wordsmiths, grammar boffins, book nuts – they are all of the above, but they all have the nack of conveying a message in a lovely, readable, interesting manner. It’s not just about slogans and taglines, it’s about being human. Whether you want to sound confident, knowledgeable, approachable or all of the above, copywriting is key. Having something written by a professional will make it stand out from the crowd.