Brand awareness is a huge chunk of every marketing strategy. So, you’ve got a brand. You use the colour yellow on a lot of your creative, and you have a penchant for a particular font. But it’s more than that.
Your brand is your personality, your essence. What you stand for, what you believe in and what you want your customers to think of when they hear others mention you. Part of our job is to increase those mentions. To make people talk, visit, order, engage, lease, purchase – whatever you need to put your business or idea at the forefront of your customers’ minds and make sure your customers see your true colours. Beautiful. Like a rainbow.