SO Health - Brand Identity

SO Health is a health and well-being company based in Liverpool that works with both individuals and corporate clients. Its services include fitness classes, bespoke personal training, consultancy services, and corporate health delivery. Its mission is to support 100,000 members of the public to achieve a healthier lifestyle by 2020.
With such a diverse range of services, it was important for SO Health to present a cohesive marketing profile and brand.

So Health logo

The brief

With such a diverse range of services, it was important for SO Health to present a cohesive marketing profile and brand.

We were asked to create a brand which would convey the notion of wellbeing for the mind and body. Energy and movement is integral to the company, so we also had to communicate that vitality and appeal to a young demographic.

What we did

We came up with a bold, fresh new logo to match the company’s vision of offering a new lease of life through changes in lifestyle and fitness.

We created a set of brand guidelines to bring consistency to the SO brand and develop familiarity with existing and potential customers.

An accompanying Tone of Voice guide ensured the application of personality and consistency to all brand communications.

We also updated all digital channels and marketing materials within the new brand guidelines, giving SO Health the right voice to help it drive its vision forward.

Examples of So Health branding and logos
Examples of So Health discount adverts
Examples of So Health fitness adverts

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