The John Muir Trust aspires to a world where wild places are protected, enhanced and valued – and we couldn’t agree more. John Muir was the Scots-born founder of the modern conservation movement and he was passionate about wild places; he explored them, wrote about them and campaigned to protect them.
The brief? To create branding for a new fundraising initiative. We understand how important this element is to a charity like the John Muir Trust- it’s absolutely vital to attract sponsors with deep pockets to fund vital upkeep and conservation of wild land in the UK.