John Muir - Branding & Brochure

Branding and brochure

The John Muir Trust aspires to a world where wild places are protected, enhanced and valued – and we couldn’t agree more. John Muir was the Scots-born founder of the modern conservation movement and he was passionate about wild places; he explored them, wrote about them and campaigned to protect them.

The brief? To create branding for a new fundraising initiative. We understand how important this element is to a charity like the John Muir Trust- it’s absolutely vital to attract sponsors with deep pockets to fund vital upkeep and conservation of wild land in the UK.

Working closely

We worked closely with the client to develop new concepts in line with their brand guidelines. We created a launch brochure which featured stunning photography of the Scottish wilderness, and acted as a soft launch of the new branding. The brochure also introduced the new brand to the wider John Muir Trust community.

Shopping centre marketing Glasgow

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Bluewater animated elephant

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Red dragon's head

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The Paisley Centre signage
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