Helen Maguire: Consulting Director

With extensive experience in both B2B and B2C marketing and communications, Helen brings unique knowledge of a range of European markets. Working with retail destinations across Europe, she has delivered complex positioning, brand and marketing strategy development and implementation for various organisations. Based in Poland for 15 years, Helen led the brand development of luxury retail and lifestyle destination Elektrownia Powiśle – Warsaw’s answer to Battersea – and a similar Copenhagen newcomer, Kronen Vanløse.

Helen was Marketing Manager for seven shopping centres around the UK during her time with Land Securities and spent five years with Toolbox Group as a senior consultant, advising investors and landlords on insight-driven strategy and powerful marketing campaigns to maximise their assets.  Strategy is her superpower, with over 15 years’ experience in different sectors such as real estate, retail, innovation, sustainability and government.

Helen lives in Glasgow with her two crazy dogs and two crazy teenagers. She loves the sunshine, spending time outdoors and listening to a good techno playlist.