Glasgow Fort - Summer Event and Marketing
ROARsome summer fun
The ground shook this summer as our dinosaurs invaded Glasgow Fort to create a truly awe-inspiring summer event for visitors.
We provided expert marketing project management throughout, combining on and offline activity with bold, eye-catching creative to promote the event.
Our prehistoric visitors attracted the target audience and encouraged them to enjoy the food and retail offering that Glasgow Fort is well known for.
The dinosaur campaign was promoted across Facebook, Twitter and Instagram. We created an animated roaring T-Rex that gave viewers a taste of the event across the social channels.
Our social activity reached 270,000 people, pushing the engagement rate to over 8 times the average with a 102% boost in unique website visits.
Intrigued visitors arrived at Glasgow Fort to find themselves immersed in a Jurassic adventure. Dinosaurs lurked around every corner, and encounters with our roaming T-Rex, face painting and educational sessions allowed mammoth levels of interaction across the site.
With so much going on, retailers experienced a boost in sales of over 4% and the dino treasure hunt generated over 6,100 new email sign ups.
As there was so much activity at the centre, we were delighted to create a custom hand-drawn map to guide any would-be explorers to the next exciting event.
Click to see the map in full detail.