Fort Kinnaird - Summer event

Our mission with Fort Kinnaird’s summer 2016 campaign was to impress and entertain families. We wanted to deliver a campaign with real bite to delight children and turn a visit to Fort Kinnaird into a real treat. To do this, we brought in the big guys: six animatronic dinosaurs.

Brachiosaurus was our star, measuring a whopping 15m high.

While dinosaur-themed events are prehistoric by their very nature, this campaign was an industry first and one of our best marketing campaigns to date.

The dinosaurs proved a roaring success – footfall and sales increased significantly and social and digital results rocketed. Sales improved by 10% on a year-on-year comparison, and our Facebook likes went up by a whopping 73% year-on-year. That’s an improvement almost as big as our dinos.