Charlotte Stather - branding, web design and SEO case study
Charlotte Stather is a fashion stylist with over 10 years of experience in the industry. She offers personal styling and fashion concierge services to clients across the UK and internationally.
Charlotte wanted to overhaul her brand and website to better reflect who she is and the service she offers.
The brand concept
We researched images, colours, brands and ideas that Charlotte found inspiring. From that, we came up with a concept based on the theme of individuality.
We looked at unique and distinctive patterns from fingerprints, wood grain and rose petals. As everything Charlotte does is tailored to the individual, every session will be different. “Individuality” is a simple and effective way to communicate the ethos of the business.
Working with Charlotte, we took the decision to change her existing brand name, Viva la Moda, to her full name, Charlotte Stather. This makes her more recognisable to existing and potential clients.
Colours and typefaces
The new brand includes four key colours: navy, rose gold/blush pink, white and platinum grey – a palette of contemporary, elegant colours.
We also developed a bespoke font for Charlotte to use across her website and branding materials, complemented by secondary text fonts of Gotham Book and Gotham Medium.
The logo uses the bespoke font in the rose gold colour, with the navy version used where the metallic logo can’t be reproduced. We also created monochrome versions which can be used when required.
Both logo concepts have been rolled out into two different business card designs, one with a white front and one with a navy front. Both feature the rose gold pattern on reverse.
We also created branded postcards featuring simple, stylish photography with a subtle strip of rose gold.
Working with Charlotte, we agreed her preferred colours, typefaces and interpretations of the brand materials, as well as adding in some additional elements like compliment slips and gift vouchers.
We even created bespoke tissue paper and stickers that can be used for her personal styling and fashion concierge services.
The aim of the web redesign was to incorporate the new brand, while adding stronger imagery, Charlotte’s editorial content and a clear user journey. The website has been optimised for search engines with thorough keyword research, meta information and image alt tags.
We designed the homepage to include bespoke hand-drawn icons, an optional video banner, the bespoke rose gold strip, and a showreel of brands Charlotte’s worked with.
We designed eight service pages using Charlotte’s own photography where possible. These also included client testimonials to showcase Charlotte’s work. Each page includes the rose gold strip and a blush pink Call To Action button to pull the new brand together.
The editorial page features a gallery of work from magazines and publishers and is deliberately image heavy. This allows potential clients to easily browse the various editorial shoots that Charlotte has been involved in.