2025 continues to be a landmark year for us, marking both our 20th anniversary and welcoming in an exciting new chapter for the agency.
We’re hugely proud to have become employee-owned. Through an Employee-Owned Trust, Whitewall is now owned by our team; a move that secures our independence, protects our culture, and rewards our people by giving them a real stake in our future success.
At the same time, we’re delighted to welcome Emma Houston as our new Managing Director. With nearly 15 years of agency and digital experience, Emma has held senior roles in some of Scotland’s leading agencies. Emma sits on the Advisory Board of the Marketing Society Scotland and is an awards judge, mentor, and industry speaker. She’ll be responsible for leading our next chapter.
After 20 years at the helm, our Founder Susie Cresswell, will hand over day-to-day leadership
Susie said, “Now is the right time to evolve how Whitewall is owned and led. Moving to Employee Ownership Trust (EOT) and bringing in a new Managing Director at the same was ambitious, but for me, exactly right to do both at the same time. Whilst I’ll concentrate on ensuring continuity of values and culture, Emma will work on shaping Whitewall for the future in this ever-increasing competitive landscape”.
Emma said, “I’m so excited to be joining Whitewall, especially as it moves to employee ownership which is a brilliant way to reward the team who’ve contributed so much to its success to date. It’s a talented team who consistently go above and beyond for our clients, many of whom we’ve partnered with for years. I’m really looking forward to building on that success and taking Whitewall into a new era.“
While ownership and leadership are evolving, it’ll be business as usual for our clients. We’ll continue to deliver the same marketing, digital, and design services from the same Whitewall faces, including our Directors Jo Armour and Ailsa Sweeney.
A big thanks to our partners Baxendale who facilitated the transition to EOT.
