Railpen – Umbraco website design for a leading railway pension fund
Railpen, established in 1965, manages a pension fund with over £34 billion in assets on behalf of 350,000 railway pension scheme members. The company focuses on diverse and resilient investment portfolios to safeguard both the interests of current members and those of future generations. A key example of this strategy was its recent investment in Cambridge and, as Railpen embarked on their investment and development in Cambridge, they required a bespoke Umbraco website that could effectively communicate the scale of the project to a diverse audience. Whitewall had been recommended to them so the approached us to design and build the Umbraco website.
The challenge:
Designing a flexible, secure Umbraco website
Given the nature of Railpen’s business, the website needed to serve a broad range of stakeholders, including pension scheme members, local residents, public sector organisations, government bodies, and potential investors.
Delivery of a user-friendly, accessible Umbraco website was the brief, but it also had to be capable of handling complex functionality. Featuring a flexible and scalable design to accommodate future updates and expansions, it had to prioritise security. Another key feature was beind SEO friendly to ensure visibility and impact in a competitive digital landscape, aligning with Railpen’s strategic approach to long-term value creation.
The solution:
A secure, scalable and user-friendly Umbraco website
To address Railpen’s unique requirements, a bespoke Umbraco website was designed using the Umbraco content management system (CMS). Working with our Umbraco development partner, Screenmedia, and the Railpen communications team, we developed a content strategy which would allow the broad target market to access, and understand, the key information quickly with the ability to easily navigate the website and deliver a great user experience.
The results:
Successful delivery of an Umbraco website
Once the web build and technical optimisations were finalised, the site files were successfully transferred to Railpen’s IT team for hosting and launch.
The new Umbraco website, designed to Priority 2 (Double A) standards for accessibility, engages Railpens diverse audiences through simple navigation and clean, modern design that reflects the brand identity while providing a professional yet welcoming experience. Its responsive and mobile-friendly layout extends the reach of Railpen’s Cambridge developments, further boosting the organisation’s presence in the region. The website’s SEO optimisation has improved visibility of Railpen in Cambridge, driving organic traffic and strengthening their position within the competitive digital landscape.
Built on a scalable framework, the site allows the internal Railpen team to make seamless updates as their Cambridge investment evolves, ensuring that the site remains a relevant and robust communication tool. This adaptability has been crucial in allowing Railpen to maintain and grow engagement, supporting their long-term commitment to sustainable, impactful investments in Cambridge.
