Website design & SEO services – ARC UK
ARC UK is a leading global large-format printer, signage manufacturer and technology solutions provider with over 90,000 customers across 7,000 locations. Their diverse client list includes Apple, Amazon, Google, Harrods and Landsec. Whitewall was appointed to provide website design and SEO services to showcase their brand.
The challenge
During an initial SEO audit, we identified structural and content changes that could improve user experience and offer a smoother customer journey. There was an opportunity to refresh the existing website to demonstrate ARC UK’s creative skillset and industry-leading expertise with an updated website that truly reflected the brand’s goals.
This project allowed the perfect opportunity to combine our design skills and our technical SEO services to deliver a website that was slick, modern and visually-appealing – and supported by a solid foundation with SEO and technical optimisation at its core.
The solution
We started with a virtual website design workshop with key stakeholders to establish the design features and functionality that would bring the client’s ambitions to the fore. These were distilled into wireframes and individual page templates, whilst we worked collaboratively with the ARC UK team to create compelling content and a site architecture that was easy to navigate.
As the build progressed, artwork and concepts were reviewed and finessed, with regular updates and progress reports shared with ARC UK throughout. All content was optimised for SEO, with clear calls to action, great user experience, and device compatibility at the forefront of our designs.
The results
A brand new website for ARC UK! Our designs focused on bold text and eye-catching imagery that displayed the vast array of signage and print solutions offered by ARC. The modern design and solid foundations reflect the company’s bold ambitions to be a forward-thinking, industry-leading provider of print, signage and technology solutions in the UK.
