Digital marketing services – Momentum Group

The Momentum Group, built on decades of experience, delivers property solutions across the UK for everything from construction to property management. The group has established long-standing partnerships with investors, landlords and occupiers in the Liverpool area and beyond. Whitewall was appointed to provide digital marketing services during a significant year for the group.

The challenge

The Momentum team was looking for ongoing support from an agency who could work seamlessly as part of their internal team to provide a range of digital marketing services. We were engaged to increase demand for the group’s services from potential and existing clients by refining their online presence.

Momentum’s primary goal was to communicate the depth, breadth, and expertise of the business across the north-west of England and beyond. Their secondary goals were to position Momentum as an exemplary employer and partner of choice, and to demonstrate the company’s contribution to the Liverpool city region.

The solution

Whitewall was retained for one year to establish a digital marketing strategy to help Momentum achieve their commercial goals. After auditing the group’s online channels, we refined their online presence to achieve an integrated content marketing approach across their four product areas. We then created and delivered a content strategy designed to appeal to key target audiences, using the below tactics.

Email marketing
Social media marketing
Subscriber database management
Website content management
SEO blogs and technical optimisation
Design
Ad hoc digital marketing services to support the internal team

We developed content pillars to align with Momentum’s key areas, creating stories and posts to illustrate how the group encourages people to use and enjoy the places in its portfolio. We also introduced relevant hashtags and tagging to encourage the team to build connections and grow their online community.

Client care is part of our DNA, so we held fortnightly meetings with key stakeholders, working closely with their marketing department to provide digital marketing support and monthly reports.