Our goal was to provide visitors with a seamless and engaging digital experience designed to grow footfall at each asset. Our website management services included creation of new content for up to 40 websites every week. We also created posts for around 60 social accounts, undertaking community management with regular interaction across the larger shopping centre assets to increase engagement.
During this time, our retail marketing team were also workign with British Land, creating and implementing marketing strategies for six shopping centres in Scotland and northern England, planning and executing on-site activations to drive footfall and sales.
