Marketing & website management services – British Land

We worked with British Land from 2013 to 2019 on website management services for its retail portfolio across the UK. We also worked on marketing strategy and implementation for its northern retail assets.

The challenge

British Land asked us to populate and manage 40 websites for its retail assets across the UK, including shopping centres and retail parks. For each individual asset, we had to create a strong online presence to reflect its unique features while staying true to the overall British Land brand.

The solution

We gathered, fact checked, wrote, and designed content to populate 40 website shells. Our goal was to provide visitors with a seamless and engaging online experience to grow footfall at each asset.

Our website management services included managing, creating and uploading content to up to 40 websites on a weekly basis. We created and uploaded posts to around 60 social media accounts each week, engaging with customers on each feed.

We also created and implemented marketing strategies for six shopping centres across Scotland and northern England, planning and executing on-site activations to drive footfall and sales.

The results

We created a strong online presence for the client’s retail asset portfolio. Website and social media visitors could access information about events and promotions to drive both engagement and footfall. We’re proud to have contributed to the client’s success during our partnership and that our expertise played a significant role in achieving their business objectives.

Looking for an agency that provides website management services?

Take a look at some of our other work

Marketing Support – Basus Home

Social Advertising Campaign – Highlands and Islands Enterprise

Woman looking at highland skyline

B2B website design – vGi Holdings

The Private Sector Construction Playbook – Lendlease