Web and social media content management – Visibility Scotland
Visibility Scotland is a charity which provides support to people living with visual impairments across Scotland. We were appointed during a period of transition to bring the charity’s digital presence up to date.
The challenge
The desired result was that the website and social channels would accurately represent the incredible work the charity does.
The solution
We audited the website, removing out-of-date content and uploading new resources for service users. We created a new section from which some of their fantastic accessible resources could be downloaded. On social channels, we collated information from various Project Leads and created content to represent each arm of the charity and initiatives.
The results
Average session duration increased by over 16% on the website as users were engaging with the website for longer due to the increase in relevant quality content. The Facebook and Twitter accounts were previously updated 1-2 times per week but, with our help, it grew to 4-5 posts per week.
increase in page views year-on-year
increase in total website users
increase in Twitter impressions
increase in web traffic from social media year-on-year
After working closely with the charity’s in-house team for several months, we conducted training sessions on social media and their website content management system, WordPress, which enabled Visibility Scotland’s team members to take back ownership of their digital channels with the knowledge and tools they needed to continue to build on the success of the previous months.
