A different kind of high – Motion Graphics

Hangloose Adventure Bluewater is an outdoor activity centre being developed at Bluewater Shopping Centre in Kent. The company already has an established site in Cornwall at the Eden Project rated as one of the top 10% of the world’s attractions by TripAdviser – so we were excited to work on some motion graphics to help launch Hangloose Adventure’s latest project at Bluewater.
Hangloose Adventure is all about movement so animated graphics were the perfect way to illustrate that. If you’re brave enough to have a go, you’ll fly superman-style above the Bluewater cliffs, 17m above Bluewater for a distance of 700m. It’s not for the faint hearted! More adrenaline fuelled activities will follow later including the UK’s only outdoor Skydive Machine and a Giant Swing.
motion graphic of one man on a zipline
The motion graphics we created were used in pre-launch digital activity at key periods during November and December to increase sales of Christmas gift vouchers. Both still and animated graphics were pushed out across web and social platforms, bolstered by targeted eCRM campaigns with carefully crafted copy to appeal to Hangloose’s audience.

Looking for animations or motion graphics?

Have a look at some of our other work

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aerial image of St James Quarter as part of marketing project management

Moving Parts – Animated Digital Brochure

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