Inspirited – a spark of spirit

Inspirited is a new Scottish gin company nestled in the Strathaven countryside – but this is gin with a twist. Inspirited allows customers to create their own gin, distilled with their choice of botanicals in as small an order as one 70cl bottle.
Lawrence and the team approached us for digital marketing services for their new gin products, Inspirited Create your Own, Inspirited Original, and Inspirited Pink. Very quickly, we realised that a fresh look for the overall offer in terms of packaging and label was required.
The new branding is based on an abstract pattern that represents the spark of an idea – and a playful nod to the family’s background in electrical engineering. The resulting spark reflects all of this, as well as the botanicals you choose when creating your gin that play such an important part in flavouring your gin. And, as a bunch of gin lovers ourselves, we can truly say it’s a delectable spirit.
We created a suite of illustrative assets of the still to convey the family’s engineering background and set up new photography once the new products arrived. Safe to say, we (and the client) are pretty delighted with the results…
digital marketing image of gin bottle and box
While brand development was underway, our digital marketing services kicked in as we worked on a strategy to focus on what marketing activity would look like for the coming year. We thought about events, partnerships, awards, social, advertising, PR and pulled it all into one all-encompassing document, a bible for the year to come. Cin cin… or should that be gin gin?
three inspirited gin bottles

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