Brand development – Inspirited Gin
Inspirited is a new Scottish gin company in the Strathaven countryside – but this is gin with a twist. Inspirited allows customers to create their own gin, distilled with their choice of botanicals in as small an order as one 70cl bottle.
The challenge
The Inspirited team approached us for digital marketing services for their new gin products – Inspirited Create your Own, Inspirited Original, and Inspirited Pink. Very quickly, we realised that a fresh look for the overall offer in terms of packaging and label was required.
The solution
The new branding was based on an abstract pattern to represent the spark of an idea, a nod to the family’s background in electrical engineering. The spark also reflects the botanicals chosen to flavour the unique gins being created.
The results
Once brand development was underway, we turned to the marketing strategy to inform all marketing activity for the coming year. This included traditional and digital marketing services such as events, partnerships, awards, social and paid media.
