Paisley Centre –
Directional Signage Redesign
Signs o’ the times
We were asked by the Paisley Shopping Centre to design and install new bespoke signage to replace its existing internal and external wayfinding.
From huge outdoor hanging banners to toilet doors, we refreshed the brand and produced a broad suite of signage to improve the look, feel and overall visitor experience of the centre.
To usher in the changes, we created a generic campaign in line with the newly designed signage. The beauty of this generic campaign is that it can be used when there are no seasonal or event focused assets in place.
This approach has allowed us to provide the centre with a flexible, on-brand alternative which permanently maintains and reinforces its fresh new look.