The brief

In 2018, the HIE team was keen to know what young people in the Highlands and Islands thought about living in the area. As part of Scotland’s Year of Young People 2018, it commissioned a survey to ask that question, and to find out what opportunities young people felt the area offered.

We were tasked with coming up with a social campaign to drive young people to the survey from HIE’s owned channels.

How we did it

Paid social campaigns were run across the region, categorising by age to reach our target audience. We created bespoke content using a mix of images, copy and animation across Instagram, Facebook and Twitter.

We reached out to relevant third parties and provided them with relevant content to serve to their audiences too.