On the buses – Stagecoach Creative
Stagecoach Scotland wanted to raise awareness of its bus routes into Glasgow from south and east Ayrshire. The campaign had to be quirky enough to stand out amongst the noise and the benefits had to resonate with the target audience of commuters. The campaign highlighted the stress-free travel offered by a direct route into Glasgow. It also had to shout about the benefits of travelling with Stagecoach itself – free wifi, quick journeys, flexible payment methods, and Sunday services. When we thought about how easy the morning traffic is to a passenger, just one word said it all – jammy! We played on the word jam to communicate the key messages in a very simple way and developed supporting creative using calming shades of blue to reflect the stress free journeys.