In Fashion – Branding
Charlotte Stather offers personal styling and fashion concierge services to clients in the UK and internationally. Charlotte wanted to overhaul her brand and website to better reflect who she is and the service she offers. As everything Charlotte does is tailored to the individual, every session is unique. The theme we came up with was individuality – a simple and effective way to communicate the spirit of the brand. Formerly known as Viva la Moda, the business was rebranded as Charlotte Stather to further strengthen the message of individuality and bespoke services. The redesigned website introduced bespoke hand-drawn icons and Charlotte’s own photography to incorporate the new brand, richer content and allow an improved user journey. Potential clients can easily browse the wide variety of Charlotte’s editorial shoots to get a feel for the business and, of course, Charlotte herself.