Roarsome summer fun – project management
The ground shook when our dinosaurs invaded Glasgow Fort with a truly awe-inspiring summer event for visitors. Our project management guided the process from conception to reality and combined on and offline marketing activity and bold eye-catching creative to promote event. The dinosaur campaign stomped across Facebook, Twitter and Instagram with our animation of a roaring T-Rex revealing a taste of the what was to come. Intrigued visitors arrived at Glasgow Fort to immerse themselves in a Jurassic adventure. Dinosaurs lurked around every corner, and encounters with our roaming T-Rex, face painting and educational sessions allowed mammoth levels of interaction across the site. With so much going on, retailers experienced a boost in sales of over 4%, with social engagement rates pushed to over 8 times the average and a 102% boost in unique website visits.