Facebook’s algorithm is changing. What does that even mean for those of us who work in social media or a content creation agency? Bad news first: if you’re a business page, frequent posting of unpaid content and organic reach will no longer be enough to get your posts seen.
If you’re already basing your social strategy on paid advertising, there’s not too much to worry about – for the moment anyway.
Let’s talk about what you can expect to see over the next few months…
Say goodbye to engagement baiting
Let’s face it, until recently ‘like if you’re ready for the weekend’ or ‘share for the chance to win’ made several appearances on most of our daily Facebook feeds. No longer! The new algorithm works to penalise frequent engagement baiters.