Tunsgate Quarter Shopping Centre
Summer Experiential Marketing Campaign
The first summer campaign for Tunsgate Quarter, a new premium shopping centre in Guildford, aimed to engage both customers and retailers by adding enlivenment in the form of a luxurious and eye-catching installation.
Summer 2018’s Floating Flora was located in the centre’s central atrium and project managed by Whitewall. This uniquely beautiful event space played host to a series of unique events, all supported by various stores within Tunsgate.
Using the strong brand and taking an illustrative route, we created an experiential marketing campaign to support the activity. Animated floating petals online tied all the events together, and linked back to the website as the main point of information for customers planning a visit.