We’re rightly proud of the work we’ve delivered for our clients, from design and campaigns through to web development and content management.
British Land, one of the largest property and investment development companies in the UK, began a project in 2013 to consolidate the online presence of their key retail assets. This involved the development and build of 39 websites and a central repository named BLiSS (British Land Internet Store Support). Whitewall were engaged early in the project, with input to the initial planning stages before taking ownership of the websites’ build and subsequent management. This has involved:
Over one million unique visitors in first 12 months
Over 100,000 ECRM sign-ups
Over 150,000 followers on social media
LittleInch Care Group operate two care homes for the elderly, offering unparalleled residential and day care in the west of Scotland. They chose Whitewall to provide them a full brand revamp, from logo through online to signage and stationery.
We devised a new logo, strapline and colour palette to reinforce the updated branding, with guidelines to implement consistently.This was rolled out across all stationery, including letterheads and business cards, and on-site signage. We also designed a new website using this updated brand, providing UX-guided content and SEO services to maximise visibility. The launch of the new website was augmented by a targeted PPC campaign.
Trees for Life is an award-winning environmental charity based in the Scottish Highlands. With the help of volunteers, and funded by members, charitable trusts, corporate supporters and more, they work to restore natural forests and rare wildlife to a spectacular wilderness region of Scotland.
Whitewall was engaged initially by Trees for Life when they were preparing to launch a new website and had begun the process of reviewing all their marketing and fundraising activity. Following initial reviews and workshops, we produced a marketing plan and remained working closely with Trees for Life over the course of its implementation and beyond. Our work on the project included:
The Upholstery Bureau was a new business requiring a website and content. We designed a new site big on visuals to promote their work and provided strategic input on digital marketing and web content.
The brief was to promote both the extended Glasgow Fort Christmas opening hours (the primary message) and the new gift card for which we also provided the design. Whitewall was tasked with creating a high-impact campaign that would deliver clear, clean messaging, maximising awareness amongst the general public as well as their retailers, ultimately increasing footfall and dwell time on-site, particularly during the extended hours.
To achieve this we delivered a bold, simple, yet eye-catching campaign, which promoted the key messages across print, digital and POS.
Media activities included on-air, online and onsite media at Glasgow Fort including a ‘Snap a Selfie’ competition.
Digital involved a geo-targeted PPC campaign, a customer e-mailer, a Facebook Page Post Engagement campaign and promotion on Glasgow Fort’s own website.
One Stop Shopping, Perry Barr, recently celebrated 25 years serving the people of Birmingham and launched a new logo and brand. Already responsible for the website content management, Whitewall were asked to design and develop a new website to reflect the new branding and provide a fresh look ahead of the anniversary.
The website was built in WordPress using a theme developed in-house, and provided the perfect platform to illustrate both past success and the ability to look confidently ahead to the next 25 years.
A tie-in campaign featuring an online competition, social media and ECRM, was successfully run to promote the relaunch and anniversary celebrations.
As part of Lend Lease’s planning application, they wanted to ensure they engaged with and recorded the general public’s view on the proposed extension to Touchwood. They asked us to plan and project manage the public consultation event ensuring data collection from visitors which would assess community support for the project. It was key for the client that this be conducted in an approachable manner, working in partnership with the local community.
We planned, delivered and managed two events in Solihull, which we advertised on a local level via press ads, community social media pages, a leaflet drop in the local area, and posters in the centre itself, inviting the general public to view the proposals and give their thoughts.
From those who attended, we captured feedback via a comprehensive questionnaire both off and on-line. These results were then collated for use throughout the planning process by Lend Lease.
833 attendees to the events in total.
273 completed questionnaires were collected.
80.6% of those asked were in support of the proposals.
Wild things! is a Scottish environmental education charity based in Moray, Grampian and the Highlands. Since 2003, they’ve enabled over 10,000 children, young people and adults to learn from, and be inspired by, their local natural environment and the remote wilderness regions of Scotland.
Whitewall was engaged on a consultative basis by Wild things!, to review their current activities and create an 18-month marketing plan.
The purpose of this plan was to provide a background to the Wild things! grant application which was being used to secure marketing and public relations resource funding.
Whitewall kicked off the review process with an on-site marketing workshop, attended by key staff members and stakeholders from Wild things! The schedule for the marketing workshop consisted of a review of 2014 marketing and PR activity; a Mad/Glad/Sad session; a review of the brand, their identity, target audience and product offer; and their future goals.
Further to this, Whitewall conducted a full review of Wild things’! digital activity, including website and social media, along with a full competitor analysis. We provided a UX report, Tone of Voice guide, online content and SEO guide, social media guide and e-newsletter recommendations.
Combined, this work provided the foundation upon which the Marketing Plan was based, the final client version covering objectives, strategy, key messaging, KPIs, marketing tactics and recommendations, action plan, and timeline.
Clear objectives agreed
Strategy and timeline in place
Key Performamce Indicators set
Jarman Square in Hemel Hempsted, an upgrade of the complex previously known as Leisure World, re-opened in April 2015 having been transformed into a multifaceted destination offering something for the whole family. The client wanted Whitewall to devise a rebrand to modernise and freshen both their on- and off-line presence.
We designed a clean yet vibrant new logo with full brand guidelines, and updated all on-site signage to reflect, including a dramatic new totem. Using this new template we designed, built and optimised a new website for the centre, creating all content and imagery.
The client wanted to soft-launch the re-brand and so we organised a ‘ribbon-cutting’ ceremony at the centre and invited retailers, other stakeholders, the local Mayor and a photographer to attend, followed by refreshments at a tenant’s restaurant. This was covered extensively in the local press, supported by print ads.
Lend Lease, on behalf of Invesco, wanted to engage the local community and seek their views on a proposed extension to Queensgate. Whitewall were tasked with project managing the public consultation event to collect data from visitors, assessing community support for the project.
We planned, delivered and managed the event in Peterborough, which was advertised locally in the Peterborough Telegraph as well as promoted on the centre’s social media and on-site, inviting the general public to attend and discuss the proposals.
From those who attended the Queensgate consultation event, we captured feedback via a comprehensive questionnaire both on and off-line. These results were then collated for use throughout the planning process by Lend Lease.
The brief was to promote both the extended Fort Kinnaird opening hours (the primary message) and the new leisure offering including the cinema and food & beverage retailers. They asked us to create a high-impact campaign that would deliver clear, clean messaging, maximising awareness amongst the general public as well as their retailers, ultimately increasing footfall and dwell time on-site, particularly during the extended hours.
To achieve this we delivered a striking yet unfussy campaign, which promoted the key messages across print, digital and POS.
All onsite POS was updated with the campaign creative, and 6 sheet ads were displayed for a 4 week period at 6 cinemas in the surrounding area. A bus ad campaign increased the exposure with buses in the catchment area displaying ‘Supersides’ or ‘Streetliner’ ads for a 5 week period.
Media activity included a campaign on Forth 1&2 radio stations with a reach of around 363,000 listeners.
Digital involvement included a Pay Per Click campaign geo-targeted to the core catchment, a customer e-mailer, a Facebook Page Post Engagement campaign and promotion on Fort Kinnaird’s own website.
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