We’re rightly proud of the work we’ve delivered for our clients, from design and campaigns through to web development and content management.
A multi-media campaign was created in order to promote the full offer at Teesside in the lead-up to and during the Christmas period. The key messages were late night shopping, free parking and click & collect, plus the Elves workshop which was arranged by the centre.
Traditional media included outdoor, buses, press (on and offline), airtime campaigns with three separate radio stations. Digital/Social covered Quantcast, a Pay Per Click campaign geo-targeted to the core catchment, a customer e-mailer, a Facebook Page Post Engagement campaign, a promoted Tweet and promotion on Teesside’s own website.
In total, the media campaign generated 16.6 million impacts with a CPT of £3.48. Outdoor activity achieved 6.1 million impacts and rail generated 162,000 impacts across the catchment. The campaign also received 450,000 impacts due to over show, which equates to £9,000 worth of free media. Press advertisements reached 66,776 readers. Combined radio airtime reached 1 million listeners.
The creative campaign was based on the centre’s new brand work, we had to ensure we were representing this work whilst covering the key messages. The vital ingredients for the creative delivery were the spirit of the brand, emotion and charm. Emotive photography was used to capture the magic of Christmas, charm was injected through the font and copy, this was bound together with the proposition of the brand, e.g. ‘Hello. A free elves workshop took place on-site throughout the Christmas period. There was visits from Santa and the workshop activities included making reindeer food and angel decorating.
Fort Kinnaird is a shopping destination just outside Edinburgh. In early 2016, Whitewall was tasked with creating a summer campaign to increase footfall and retailer sales, to drive traffic across the scheme, and to exceed digital KPIs.
We sourced six animatronic dinosaurs ranging in size from 4m to 6m in length and height. On-site there were dinosaur enclosures, dino dig sandpits and weekly ‘meet & greets’ with a performer in a very lifelike T-Rex costume.
We created bespoke POS including three large scale A-boards which showed the centre map in a prehistoric style along with dinosaur footprint shaped floor vinyls.
On the digital side, we created teaser content to be distributed via digital channels before the full launch to create buzz.
Watch the video here
Client: Fort Kinnaird
Campaign: Full marketing support
Date: Summer 2016
Skills: Design, Web Content, Print, Media, PPC, Video, POS
Whitewall Marketing was commissioned by the John Muir Trust to create a sub-brand for its new donor club. The sub-brand will form the basis of a three-tier system to which sponsors make varying donations, funding vital upkeep and conservation of wild land in the UK.
After reviewing the brand guidelines, our creative team used colour and landscape to create an aesthetic to distinguish the new brand, while remaining consistent with the overarching John Muir Trust brand. To signify the various tiers, we imposed images of wild land on colour backgrounds using opposing tones as highlights and lowlights. Three landscapes were chosen: a beach, a tree blowing on a hilltop, and a dramatic mountain face – all taken in areas owned by the John Muir Trust.
We’re proud of the final output which was well received by the John Muir Trust.
British Land, one of the largest property and investment development companies in the UK, began a project in 2013 to consolidate the online presence of their key retail assets. This involved the development and build of 39 websites and a central repository named BLiSS (British Land Internet Store Support). Whitewall were engaged early in the project, with input to the initial planning stages before taking ownership of the websites’ build and subsequent management. This has involved:
Over one million unique visitors in first 12 months
Over 100,000 database sign-ups
Over 150,000 followers on social media
LittleInch Care Group operate two care homes for the elderly, offering unparalleled residential and day care in the west of Scotland. They chose Whitewall to provide them a full brand revamp, from logo through online to signage and stationery.
We devised a new logo, strapline and colour palette to reinforce the updated branding, with guidelines to implement consistently.This was rolled out across all stationery, including letterheads and business cards, and on-site signage. We also designed a new website using this updated brand, providing UX-guided content and SEO services to maximise visibility. The launch of the new website was augmented by a targeted PPC campaign.
The Upholstery Bureau was a new business requiring a website and content. We designed a new site big on visuals to promote their work and provided strategic input on digital marketing and web content.
One Stop Shopping, Perry Barr, recently celebrated 25 years serving the people of Birmingham and launched a new logo and brand. Already responsible for the website content management, Whitewall were asked to design and develop a new website to reflect the new branding and provide a fresh look ahead of the anniversary.
The website was built in WordPress using a theme developed in-house, and provided the perfect platform to illustrate both past success and the ability to look confidently ahead to the next 25 years.
A tie-in campaign featuring an online competition, social media and ECRM, was successfully run to promote the relaunch and anniversary celebrations.
Wild things! is a Scottish environmental education charity based in Moray, Grampian and the Highlands. Since 2003, they’ve enabled over 10,000 children, young people and adults to learn from, and be inspired by, their local natural environment and the remote wilderness regions of Scotland.
Whitewall was engaged on a consultative basis by Wild things!, to review their current activities and create an 18-month marketing plan.
The purpose of this plan was to provide a background to the Wild things! grant application which was being used to secure marketing and public relations resource funding.
Whitewall kicked off the review process with an on-site marketing workshop, attended by key staff members and stakeholders from Wild things! The schedule for the marketing workshop consisted of a review of 2014 marketing and PR activity; a Mad/Glad/Sad session; a review of the brand, their identity, target audience and product offer; and their future goals.
Further to this, Whitewall conducted a full review of Wild things’! digital activity, including website and social media, along with a full competitor analysis. We provided a UX report, Tone of Voice guide, online content and SEO guide, social media guide and e-newsletter recommendations.
Combined, this work provided the foundation upon which the Marketing Plan was based, the final client version covering objectives, strategy, key messaging, KPIs, marketing tactics and recommendations, action plan, and timeline.
Clear objectives agreed
Strategy and timeline in place
Key Performamce Indicators set
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