Christmas ads are a bit like buses, you wait for them for ages, and then they all come at once! This year we’ve been treated to more than a few rounds of cheer as ads of Christmas past and present come together in the annual office ad-off. Without further ado, here are this year’s top five…
#Lovethebear – M&S
There are few things as quintessentially British as Paddington Bear. With a case of mistaken identity, there’s nothing a would-be-burglar could do except go along for the ride. Heart-warming hijinks ensue and at the end of it, there’s plenty of Christmas magic and joy for all.
Honing right in on the lovable bear of our childhood, this ad appeals to kids big and small. We’re off to get some toast and marmalade as we’re now feeling particularly peckish.
#YouShall – Debenhams
Creating a world of magical happenstance for a modern age, this is a great story that marries emotion and fashion with one overarching message – It’s all about coming together.
This one ticks all the boxes, from slick cinematography to pulling at our totes emosh heartstrings. Top contender for best ad this year in the office!
#MoztheMonster – John Lewis
A wee boy discovers a big friendly monster under his bed. After burning the midnight oil and playing all night long, Moz departs, leaving a carefully chosen present behind.
While we’re not sure about the ending, there’s a solid message here: sleep is important! Perhaps more importantly, the unknown isn’t always as scary as you think.
Best Christmas Ever – ASDA
A father and daughter sneak into the Asda Christmas Imaginarium for an epic adventure. The Willy-Wonka inspired creations build a visual feast that’s whimsically believable. After all, doesn’t everyone know that Christmas pudding is mixed by reindeer in hamster wheels?
We’re embracing our inner child on this one. What better way to show off this year’s moreish treats than with a kid in a candy factory?
KEVIN THE CARROT – ALDI
Featuring appetising food and high drama against a snowy scene with an adorable main character, the Aldi advert is a glorious part-animation that whisks us away from sad Saturday night TV. From the childish humour throughout to the Titanic reference at the end, we just adore it. Well done, Aldi – we love your adverts as much as your prices!