While you’re on the beach buying ice cream in June, we’re sweating over which jingle sounds ‘jingly’ enough and whether the use of ‘festive season’ is too clichéd to incorporate into clients’ Christmas creative. But let’s face it – this time of year follows a cherished formula, and a creative campaign that strays too far from the beloved nostalgia does so at the risk of receiving a lump of coal – or a full charcoal landslide – on social (John Lewis, we’re looking at you).
So, walking the line between client briefs while flexing our innovative muscles is no Boxing Day walk in the park. We got there, however, and are proud to provide a snippet of what we’ve been working on. Gather round, kids, and let the jingles wash over you . . .
Festive TV ads
For a major client’s TV ad, we went down the storytelling route with full animation. The tinkly tune serenades the action as a burst of sparkle morphs to form one key aspect of the client’s festive offering to the next – festive shopping, fashion, food, parking and cinema. It’s all rounded off with a jolly Christmas tree and key messaging. We loved the succinct yet subtle simplicity – combining richness and intrigue, while forming an adaptable template for future non-festive campaigns.