The perception that people have of your business is a reflection of your website. If you have an impressive website, people are more likely to think highly of your business, and they are more likely to engage with the content and you.
If you visit a website which has spelling errors, pages that don’t render correctly, and little useful information, how much authority will you perceive it has? Equally, how much authority do you suspect that search engines might grant the site?
Putting time and work into your website to make it read well is one of the best things you can do to improve conversions and rank better on search.
To help get you zeroed in on the important aspects to focus on, Neil Patel at Quick Sprout has created an infographic that outlines the 10 key elements of a high quality website.
For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. And that’s just the tip of it… there are a host of small things that can be done in order to create a high quality website.