You work hard to build an audience and engage with them on Facebook, but before long the organic reach starts to dwindle. What’s to blame? Well, you might just drop to your knees, shake your fist and exclaim “damn you Facebook algorithm, damn you to hell!”
This may be an apposite response, and goodness knows there will be a degree of truth in it, but there remains much that can be done to counter the somewhat mythical calculations. Thanks to Quick Sprout’s handy infographic below, here’s a short guide to help increase organic reach. We’ve found it highly useful and hope you do too.